Meet The Team
Travel Industry Expertise
Travel Relations LLC was created by two travel industry experts.
Scott Whitley
CEO & Co-founder
Scott began travel agent database management, mining and email marketing in the late 90s when he developed multiple successful travel agent platforms.
He then took it a step further in 2001 when he co-founded a database marketing & media company called Performance Media Group (PMG is now known as TravAlliancemedia). Scott's role was VP Sales & Marketing and Product Development, Integration & Implementation.
The engine of PMG was its database. Having and maintaining a fine-tuned, up-to-date and engaged database with multiple data points was essential and a priority for Scott. With this as his goal, Scott was able to successfully launch ground-breaking platforms such as: ModernAgent.com, TravelPulse.com, American Express Trave Agent Rewards program, Targeted Virtual Training Programs/Seminars, targeted Virtual Trade Shows, two targeted print magazine and more than 25 targeted regional tradeshows per year.
In 2009, Scott sold his interests in Performance Media Group. After a long non-compete, he finally returns to the travel trade industry by
co-founding Travel Relations, a B2B Travel Technology Company..
He resides in New Jersey with his lovely wife, Tara, and three young boys, Bobby, Christian and Jude.
He can be reached at scott@travelrelations.com
TEL: +1-856-444-5288
Shaun T Whitley
Chief Revenue Officer & Co-founder
Shaun brings more than a decade of sales & marketing success in travel, B2B and B2C media.
Fortunate to have grown up in the travel industry, Shaun was exposed early in life to the world of travel by his late father, Bob Whitley, past president of the United States Tour Operators Association. Throughout the course of his life, Shaun has developed deep and trusted relationships in the leisure travel industry, an in-depth knowledge of the travel agent distribution channel and is a specialist in consumer travel sales & marketing.
In 2003, Shaun was one of the first employees to join Performance Media Group, (now known as TravAlliancemedia), a B2B travel media publisher. He held a variety of sales positions, building brand identities from inception, and he greatly contributed to the development and execution of the company’s product portfolio (digital, print, events). Shaun was a key contributor to helping the company grow sales revenues by 900% over seven years. He departed the company in 2010 as Associate Publisher.
Shaun then moved over to consumer media and worked for several leading travel brands, such as SAVEUR, AFAR and Condé Nast Traveler. He developed and sold integrated consumer marketing programs to some of the world's largest travel companies, including Starwood Hotels & Resorts, Emirates, Mexico Tourism Board, Hilton Hotels & Resorts, and Delta Airlines. In 2013, Shaun departed the consumer media business as the Travel Advertising Director at Condé Nast Traveler.
In late 2013, Shaun returned to B2B by co-founding Travel Relations, a B2B Travel Technology Company. He resides in Colorado.
He can be reached at swhitley@travelrelations.com.
TEL: +1-720-792-4483