Travel Agency Distribution Channel Statistics
Size of Market
64,000 Full-Time Travel Agents
40,000 Independent Travel Agents
104,000 Total U.S. Travel Agents
2012 Bureau of Labor Statistics
ARC Agency Locations: 13,000
CLIA Agency Locations: 10,700
IATAN Card Holders: 103,000
OSSN True Card Holders: 2,300
Value of Market
Travel Agents - A Valuable Partner
The travel agency distribution channel accounts for one-third of the U.S. travel market: $100 Billion
PhoCusWright’s Travel Agency Distribution Landscape 2009-2013
Travel Agents deliver the highest value customers versus other distribution channels.
Number of Trips Taken Annually
Travel Agent Customers: 4.81 Trips
Non Travel Agent Customers: 3.93 Trips
Average Length of Trips
Travel Agent Customers: 8.2 Nights (35% Longer)
Non Travel Agent Customers: 6 Nights
Average Daily Spend of Travelers
Travel Agent Customers: $494 per Day
Non Travel Agent Customers: $238 per Day
Travel Weekly's 2014 Consumer Trends Report
Resources
Travel Weekly 2014 Consumer Trends Report
How many travel agents are there?
New data show booming sales for travel professionals
Why You Need A Travel Agent, Part 1
Why You Need A Travel Agent, Part 2
How To Find A Superstar Travel Agent (Part 3)
Consumer media discover that travel agents do still exist
7 Reasons Why Working with a Travel Advisor Will Make Your Travel Better
Rich Americans and Millennials Haven’t Completely Abandoned Travel Agents