The Caribbean Hotel & Tourism Association (CHTA) has partnered with Travel Relations LLC, owners of the travel trade platforms, taCONNECT and Insider Travel Report (ITR), to build, manage and help communicate to a powerful targeted database of Caribbean Travel Advisor Specialists.
In addition, CHTA members receive special turnkey data and targeted marketing solutions designed specifically to connect them with the right travel advisors at the right time.
Travel Relations LLC is a provider of global travel technology solutions uniquely focused on helping the travel industry build business and relationships through data-driven innovations, network solutions and industry intelligence.
Travel Relations operates two independent, yet integrated businesses – taCONNECT and
Insider Travel Report (ITR) – that leverage our proprietary taNETWORK – the largest, real-time travel trade intelligence database to connect, engage and inform travel suppliers and travel agents in this ever-evolving marketplace.
taCONNECT is a travel trade data-solutions and sales & marketing platform driven by data-intelligence to help build client profits. taCONNECT offers turnkey solutions to travel companies to support and strengthen their sales and marketing efforts by connecting them with verified travel advisor specialists. taCONNECT is supported by the taNETWORK, our proprietary data-network of more than 120,000 active verified travel advisor business profiles that are sourced, validated and aggregated with accurate contact and specialty information in real-time alongside current sales & marketing intelligence. This provides highly targeted data and business connections across the spectrum of travel-related services.
Solutions include: Data Cleansing, Profile/Data Enhancements, Database Management (CRM), Email Marketing, Lead Generation, Webinars, Virtual Events and Reward Programs.
Insider Travel Report (ITR) is an online B2B travel content and targeted advertising platform delivering specialized daily news content and audience-based advertising to the travel industry.
Led by award-winning travel journalist, James Shillinglaw and powered by the data-intelligence technology platform, taCONNECT, Insider Travel Report (ITR) publishes 115,000+ unique daily newsletters, Monday - Friday, to an ongoing verified audience of travel professionals. Every article and display advertisement in each newsletter and homepage are customized and unique to the individual travel advisors' core business specialty and destination sales. This data-intelligence is derived from the subscriber's registration profile, which is verified every 30-days, to ensure delivery of an unparalleled level of user engagement and insider knowledge in a highly-specialized and ever-changing marketplace.
Why Travel Advisor Outreach Matters
The Travel Advisor channel is not just relevant — it's the dominant distribution channel for the Caribbean's highest-yield segments: cruise, luxury, all-inclusive, honeymoon, and group travel.
These programs are designed to help CHTA members:
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Develop powerful, targeted databases of travel advisors
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Build brand awareness within the advisor community
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Generate new advisor relationships and leads
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Support promotions, need periods, and new product launches
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Stay top-of-mind with advisors actively selling the Caribbean
Custom Database Solutions
GOLD PACKAGE
Travel Advisor Relationship Management Platform (click here for more details)
12 Month Subscription:
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Data cleansing, validating, updating and enhancement of your existing Travel Advisor database (additional investment, TBD, will be applied once database is analyzed and client purchases bulk data, 1x time investment).
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Online interface to host your Travel Advisor database (secure login).
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24/7 monitoring of your Travel Advisor contact data.
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Real-time data feed and alerts on contacts in your database that are New Contacts, Retired Contacts, contacts who have Invalid and Inactive Emails and contacts who Updated and Enhanced their information with sales and marketing intelligence.
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Contact Verification (ARC/IATA/CLIA).
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Unlimited Users (includes territorial assignments).
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Ability to easily Search and Prospect your Travel Advisor contacts by detailed data points.
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Email Marketing software to engage your contacts with relevant information which matches their detailed profiles. Includes 10,000 email transmissions per month. Additional email transmissions can be purchased for $10 per 10,000.
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Expanded Reach turnkey email marketing functionality to reach thousands of contacts beyond your database (on-demand). Additional rate of $0.04 per email x Audience Size is required.
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Engagement Reports & Analysis.
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Keep Notes and Set Reminders on your contacts as a full CRM solution.
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$500 in profile Updates / Enhancements credit. (2,000 records). After credit runs out, monthly costs are $0.25 per advisor record Update / Enhancement (Average monthly update / enhancement % per list size is 7-10%)
Broad-Based Lead Generation Program (click here for more details)
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NEW LEADS of active & interested Travel Advisors to your database.
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500 NEW Caribbean Specialist leads *Requires a FAM offer on taREWARDS.com to drive leads. (Click Here for sample)
*A copy of each NEW lead will be added to the CHTA database to help support their database growth.
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Broadcast Email Program (click here for more details)
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2x Targeted Promotional Emails sent to Caribbean Specialists (approx. 87,000 audience)
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Unique ability to purge your Travel Advisor contacts from our validated list. The remaining advisors will be sent a stand-alone email. NO WASTE!
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Extremely high open and click-through rates, highest in the industry!
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Annual Investment: $6,433.18* (package value: $12,866.36)
*Special rates only valid for 2 contracted years.
SILVER PACKAGE
Travel Advisor Relationship Management Platform (click here for more details)
12 Month Subscription:
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Data cleansing, validating, updating and enhancement of your existing Travel Advisor database (additional investment, TBD, will be applied once database is analyzed and client purchases bulk data, 1x time investment).
-
Online interface to host your Travel Advisor database (secure login).
-
24/7 monitoring of your Travel Advisor contact data.
-
Real-time data feed and alerts on contacts in your database that are New Contacts, Retired Contacts, contacts who have Invalid and Inactive Emails and contacts who Updated and Enhanced their information with sales and marketing intelligence.
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Contact Verification (ARC/IATA/CLIA).
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Unlimited Users (includes territorial assignments).
-
Ability to easily Search and Prospect your Travel Advisor contacts by detailed data points.
-
Email Marketing software to engage your contacts with relevant information which matches their detailed profiles. Includes 10,000 email transmissions per month. Additional email transmissions can be purchased for $10 per 10,000.
-
Expanded Reach turnkey email marketing functionality to reach thousands of contacts beyond your database (on-demand). Additional rate of $0.04 per email x Audience Size is required.
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Engagement Reports & Analysis.
-
Keep Notes and Set Reminders on your contacts as a full CRM solution.
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$250 in profile Updates / Enhancements credit. (2,000 records). After credit runs out, monthly costs are $0.25 per advisor record Update / Enhancement (Average monthly update / enhancement % per list size is 7-10%)
Broad-Based Lead Generation Program (click here for more details)
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NEW LEADS of active & interested Travel Advisors to your database.
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250 NEW Caribbean Specialist leads *Requires a FAM offer on taREWARDS.com to drive leads. (Click Here for sample)
*A copy of each NEW lead will be added to the CHTA database to help support their database growth.
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Broadcast Email Program (click here for more details)
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1x Targeted Promotional Email sent to Caribbean Specialists (approx. 87,000 audience)
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Unique ability to purge your Travel Advisor contacts from our validated list. The remaining advisors will be sent a stand-alone email. NO WASTE!
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Extremely high open and click-through rates, highest in the industry!
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Annual Investment: $3,916.59* (package value: $7,833.18)
*Special rates only valid for 2 contracted years.
“As a CHTA member, we subscribed to taCONNECT’s Member’s Gold Package to help support the growth of our Travel Advisor business. Within the first month, taCONNECT cleansed our existing Travel Advisor database, enhanced our partner contact profiles with sales & marketing intelligence and delivered 500 new Travel Advisor Caribbean specialist leads. We now own a very healthy database and have a direct communication channel to qualified Travel Advisor specialists who can sell our luxury product.”
Jason Kycek
Sr. Vice President of Sales & Marketing
Casa de Campo
Promotion Programs
SEASONAL VISIBILITY BOOSTER
Support Need Periods, Promotions and Seasonal Demand
Investment: $2,950 (package value: $4,550)
Purpose: Designed as a tactical advisor marketing program to support periods when additional visibility can help stimulate demand.
Ideal uses:
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Shoulder season demand support
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Seasonal offers or tactical promotions
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New openings or renovations
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New product launches
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Filling soft periods with advisor awareness
Includes:
1 Targeted Dedicated Email Campaign
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Distributed to 30,000–40,000 targeted travel advisors based on your preferred advisor attributes (location of advisor, destination specialty, travel specialty, individual sales volume, etc.).
Homepage + Newsletter Banner Advertising with New Lead Generation (1 week campaign)
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High-visibility digital banner placements targeting 35,000–45,000 travel advisors, designed to build awareness and deliver up to 25 qualified travel advisor leads through campaign engagement - supporting future opportunities and return on marketing investment.
In Article Display Banner Ads (500 advisor impressions)
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Your banners are embedded as “interrupters” within editorial articles. Articles are aligned with relevant travel categories (Caribbean, Family, Honeymoon/Weddings, etc.).
ADVISOR VISIBILITY PROGRAM
Build Consistent Advisor Awareness
Investment: $5,250 (package value: $8,325)
Purpose: Designed to increase familiarity and reinforce your positioning through repeated exposure.
Ideal for: Members seeking sustained advisor visibility over time.
Includes:
2 Targeted Dedicated Email Campaigns
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Each email distributed to 30,000–40,000 targeted travel advisors based on your preferred advisor attributes (location of advisor, destination specialty, travel specialty, individual sales volume, etc.).
Homepage + Newsletter Banner Advertising with New Lead Generation (1-week campaign)
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High-visibility digital banner placements targeting 35,000–45,000 travel advisors, designed to build awareness and deliver up to 50 qualified travel advisor leads through campaign engagement - supporting future opportunities and return on marketing investment.
Weekend Newsletter Banner Placement (1 Saturday newsletter)
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Reach 110,000+ travel advisor subscribers of Insider Travel Report with a high-visibility banner placement. Your property will be featured as the sponsor of one travel category in our Saturday newsletter, with your banner positioned between the two most-read articles of the week in that category.
In Article Display Banner Ads (1,000 advisor impressions)
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Your banners are embedded as “interrupters” within editorial articles. Articles are aligned with relevant travel categories (Caribbean, Family, Honeymoon/Weddings, etc.).
ADVISOR GROWTH PROGRAM
Drive Awareness + Lead Development
Investment: $7,500 (package value: $11,025)
Purpose: Designed to support both awareness and building new advisor relationships.
Ideal for: Members focused on lead generation and growth.
Includes:
2 Targeted Dedicated Email Campaigns
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Each email distributed to 30,000–40,000 targeted travel advisors based on your preferred advisor attributes (location of advisor, destination specialty, travel specialty, individual sales volume, etc.).
Homepage + Newsletter Banner Advertising with New Lead Generation (2-week campaign)
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High-visibility digital banner placements targeting 35,000–45,000 travel advisors, designed to build awareness and deliver up to 75 qualified travel advisor leads through campaign engagement - supporting future opportunities and return on marketing investment.
Enhanced Lead Generation Program (250 new advisor leads)
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Drive engagement and build new advisor relationships through an enter-to-win promotion on taREWARDS.com for one month. Travel advisors are invited to enter for the chance to win a hotel stay or experience, encouraging qualified advisors to learn more about your product and connect with your brand (Click Here for example).
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A prize with a value of $500 or more is required to support participation and optimize lead generation performance.
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In Article Display Banner Ads (1,500 advisor impressions)
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Your banners are embedded as “interrupters” within editorial articles. Articles are aligned with relevant travel categories (Caribbean, Family, Honeymoon/Weddings, etc.).
ADDITIONAL MARKETING OPPORTUNITIES
Sponsored Content Opportunities on Insider Travel Report (ITR) Click Here for Media Kit
Extend visibility through travel trade media.
Ideal for: Storytelling, executive visibility, education
Options:
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Sponsored Editorial — $2,625 (Click Here for example)
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Sponsored Video — $2,625 (Click Here for example)
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Sponsored Interview — $5,000 (Click Here for example)
Themed Virtual Roadshows (Click Here for more details)
Standard Booth | Starting at $2,750 per roadshow.
Participate in themed Virtual Roadshows to:
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Generate advisor leads
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Hold 1:1 meetings with advisors
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Build visibility with specialty audiences
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Receive attendee lead lists and engagement reporting
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Average attendance: 500 – 700 attendees
Featured Themes (inquire for exact dates):
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Adventure & Expedition Travel (January / February)
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Destination Weddings & Honeymoons (March)
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Luxury Travel (May)
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Cruise Vacations (August)
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Family Travel (November)
Destination Pavilions and sponsorship opportunities are available.
Travel Advisor Webinars (Click Here for more details)
Education + Lead Generation | Starting at $7,500 per webinar
Ideal for: Destination training, product launches, specialist education, co-op partner presentations
Turnkey Webinar Program Includes:
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Advisor recruitment and email promotion
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Registration management
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Live webinar support
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Lead list of RSVPs and attendees
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Webinar recording for ongoing use
Optional Add-Ons:
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Display Banner Ads and Article on Insider Travel Report to Promote the Webinar: $2,500
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Hosting your webinar for 12 months on a dedicated channel: $1,500